Cyberize Group
    B2B Google Ads Case Study

    How "The Signal-to-Sale Matrix" cut lead costs by 52%, while tripling volume

    For a national distributor of Industrial Heat Transfer & Process Control Equipment, scaling used to mean paying more for less. We rebuilt their account around a proprietary framework that inverted the efficiency curve.

    No fluff. Measurable unit economicsBuilt for high-consideration B2B
    -$41.89
    CPA reduction (from $80.85 to $38.96)
    +288%
    Conversion volume (272 → 1,056)
    12.09%
    Conversion rate (up from 6.10%)
    Want to Cut Your Lead Costs by 52%?
    Stop guessing. Start scaling.

    We'll review your current performance, identify the leaks, and map the fastest path to cheaper qualified leads.

    Client: National Industrial Heat Transfer Distributor

    The $80 Lead Barrier: Why 87% of Their Ad Budget Was Lost to Poor Ranking.

    In 2024, the account was running, but it was fighting against friction. The ads were present, but they weren't authoritative. In a competitive market for specialized process equipment, they were losing auctions to competitors with better bidding and quality signals.

    Baseline
    272
    conversions (2024)
    Cost
    $80.85
    CPA
    Leak
    86.87%
    Lost IS (Rank)

    The Signal-to-Sale Matrix: How We Inverted Their Efficiency Curve.

    We didn't tell them to “increase budget and hope.” We re-architected the account to lower CPA while expanding reach on three levels.

    Strip the Noise
    Filter out low-intent searches so budget goes to engineers and buyers.
    Amplify the Signal
    Restructure targeting around high-margin segments like Shell & Tube Exchangers.
    Close the Loop
    Display retargeting recaptures demand and scales impressions without diluting quality.
    Expansion without dilution
    +885% Impressions, -52% CPA
    From Smart Retargeting and Cleaner Targeting

    The Signal-to-Sale Matrix in Action.

    Visual breakdown of key metrics before and after implementing The Signal-to-Sale Matrix

    Before OptimizationAfter Signal-to-Sale
    Before Optimization
    Cost Per Acquisition$80.85
    Conversion Rate6.10%
    Total Conversions272
    Impressions Growth—
    After Signal-to-Sale
    Cost Per Acquisition$38.96
    Conversion Rate12.09%
    Total Conversions1,056
    Impressions Growth+885%

    Slide left and right to see the transformation

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    Triple the volume, half the cost

    The results of 2025 vs. 2024 weren't marginal. They transformed unit economics: cheaper leads, higher conversion rate, and more qualified inquiries.

    Conversions: 272 → 1,056 (+288%)
    CPA: $80.85 → $38.96 (-52%)
    Conversion rate: 6.10% → 12.09%
    2024
    Budget constrained
    CPA: $80.85
    CVR: 6.10%
    Lost IS (Rank): 86.87%
    2025
    Market dominant
    CPA: $38.96
    CVR: 12.09%
    Lost IS (Rank): 53%
    Lost IS (Budget): +8,138%
    Ready to Triple Your Lead Volume at Half the Cost?
    Let us look at your data.
    We'll find the fastest lever to lower CPA without sacrificing lead quality.

    Book a call if you want outcomes, not opinions

    In 30 minutes you'll get clarity on what's leaking spend, what's blocking volume, and what to fix first.

    Account audit + quick wins
    Opportunity sizing + budget guidance
    Next-step roadmap (even if we're not a fit)
    What kind of companies does this fit?
    High-consideration B2B offers where lead quality matters (industrial, manufacturing, technical services). If your CPA is climbing as you try to scale, this is built for you.
    Will you show me what's broken in my account?
    Yes. We'll pinpoint wasted spend, missing targeting, and where your impression share is leaking, then recommend the highest-impact fixes.
    What happens after I book?
    You'll get a quick intake prompt, then we'll meet for a Growth Strategy Call focused on actionable next steps.