B2B Google Ads Case Study
How We Cut Lead Costs by 70% and Generated a 4,240% Increase in Leads
A custom CNC routing services company had market demand, but almost no pipeline. The issue wasn't Google Ads. It was signal interference.
Built for high-consideration B2BEngineering, not guessing
The "Expensive Product" Dilemma
They Had Demand, But No Pipeline. The Problem Wasn't Google Ads, It Was Signal Interference.
In 2024, a custom CNC routing services company had precision equipment and clear market demand, but their Google Ads pipeline was a ghost town.
Total Conversions (2024)
5
CPA
$216.99
Conversion Rate
2.79%
We didn't just "tweak" ads
We built a Matrix around the entire signal architecture.
Success in high-stakes B2B requires engineering, not guessing. We installed The Signal-to-Sale Matrix and governed the account on three levels.
Strip the Noise (Brand Segmentation)
Isolate brand terms to protect reputation without inflating cold-traffic costs.
Amplify the Signal (Product Segmentation)
Tighten relevance around high-intent CNC keywords and cut dead-weight queries.
Close the Loop (Retargeting)
Stay top-of-mind during long consideration cycles with display retargeting.
Frictionless Leads
The Power of a Direct Mobile Call Strategy.
We deployed aggressive Call Extensions so mobile users could bypass the landing page and call directly.
From $217 CPA to $65: A Visual Breakdown of the 70% Cost Reduction.
Visual breakdown of key metrics before and after implementing The Signal-to-Sale Matrix
Before OptimizationDrag to compareAfter Signal-to-Sale
Before Optimization
Cost Per Acquisition$216.99
Conversion Rate2.79%
Total Leads5
Lead Growth—
After Signal-to-Sale
Cost Per Acquisition$64.82
Conversion Rate10.03%
Total Leads217
Lead Growth+4,240%
Slide left and right to see the transformation
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